Talking to customers about vehicle wraps will always start with many questions. Getting to know their business model helps you understand what kind of coverage their fleet needs. Having all the information will help dictate the price, so that you can be more accurate.
Information
Always remember that if you are new to getting a vehicle wrapped it can seem like an overwhelming project. Guiding your customer through the process alleviates some of the anxiety and helps them focus on the true purpose. Ultimately, they are doing this, so they can advertise or brand their company.
Always ask what they hope to get out of wrapping their fleet. Not all companies are advertising and simply want to brand their fleet. What type of audience are they trying to attract with your graphics? Are they just wanting to look professional compared to the competition, or are they wanting to sell a product or service? Finally, ask how long they expect the graphics to last. These questions dictate what material we need to use, so that it suits their needs and budget.
Budgets
You rarely meet with a customer that has a set budget or even knows what a wrap costs. If you have narrowed down the purpose you can usually get an idea of the type of coverage. Having example sheets that represent the different types of coverage helps guide a customer’s price range. This is especially helpful for people who are walk-ins and are just gathering quotes and information.
Coverage
Not all vehicle graphics are built the same. There are three different types of wraps:
- Spot graphics
- Partial wrap
- Full wraps
Spot graphics are mostly made up of ready to apply (RTA) graphics and is considered the most cost-effective way to advertise.
Partial wraps typically cover half or three fourths of the vehicle. Partials are essentially the same as a full wrap, except we exclude the roof and maybe just use a smaller decal on the hood. Creativity comes into play with a partial, as they can use a combination of spot graphics, window perf or wrapping just part of the vehicle. Partials are used in an effort to meet both needs for advertising effectiveness and budget.
Full wraps are self-explanatory. As the name implies, we cover the entire vehicle so that the graphic has full use of the vehicle's space. A high roof vehicle may not need the roof covered, since it will rarely be seen, whereas a shorter vehicle with a visible roof would need the roof to be covered in order for it to blend in with the sides.
Having all the details will always be the key to having a successful project. You can never have too much information, and understanding your customer means that you have given them what they asked for and were trying to communicate.
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