Vehicle wraps are a great investment for any company looking to get the most exposure out of advertising and can last for several years. Vehicle wraps are a great thing to have, just look at the statistics:
- One vehicle wrap can receive 30,000 – 70,000 impressions daily.
- 97% of Americans indicated they notice vehicle advertisements vs 19% for billboards
- The average vehicle driven 15,000 miles per year will pass in front of 9 million other vehicles.
In order to protect your investment, you must know how to properly take care of your wrap for long lasting results. The summer heat can be your vehicles worst enemy causing the vinyl to wrinkle and warp harming your wrap. Below are some easy tips for preserving your vehicle in the summer months.
Park in a Covered Area
As temperatures rise in the summer days, you must be cautious as to where you decide to park your vehicle. The UV light can cause wraps to fade and increase the temperature surface of your vehicle. To avoid any sort of damage, park under the shade, in a garage or use a cover to protect the vehicle from direct sunlight.
Regularly Hand Wash Your Car with Cool Water
You must wash your vehicle with a soft sponge and car soap using cool water to help eliminate dirt and grime. The best times to wash your vehicle is when it’s not as hot out, preferably earlier in the day when the sun isn’t as strong. Try to not scrub the vehicle with harsh brushes for this will tug at your wrap.
You can take your vehicle to an automatic car wash but make sure that it’s only a brushless and no extremely hot water for it can warp the vinyl.
Apply an Extra Layer of Protection and opt for a High- Quality Wrap
If you live an in area where it tends to be a significantly hotter in the summer, make sure to work with your professional vehicle wrap specialist to help you select the proper vinyl and teach you how to better protect your vehicle during the summer. There are also polishes created to protect vehicle wraps from harsh sunlight and other types of weather. An additional layer between the graphics and the vehicle is highly suggested.
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