When you invest in any marketing effort, you want to know if it’s working. Who doesn't? You want to know if your money is being used effectively or not.

There are many approaches to results measurement, and the right choice for any marketing campaign will depend on your marketing goals. For numerous marketers, response rates are the first measurement they use. These are helpful, however, there are other measures that are more telling. Let’s look at three of them.

Have you ever had those work days when you were fighting to focus? Whether it was due to lack of sleep, other things pressing your mind, a chatty coworker, or an explosion of emails, or sometimes even for no reason — we’ve all been there.

And let me guess, everyone has already given their two cents on how to overcome it. Do any of these sound familiar?

Get more sleep. Exercise and eat right. Close the door. Have set times when you will and will not respond to emails. Work for 20 minutes and then allow yourself a two minute break.

All are true and valid, but you’ve heard them 100 times already.

What this blog focuses on is not just habits to change, but investments to make.

They say to walk a mile in someone else’s shoes in order to see their perspective. We hear stories and read literature that opens our perspective and allows us to feel and see things in a way we hadn’t before.

Usually this phrase is used in the context of the lack of perspective and understanding of individuals and their past, encouraging a more open heart to understand others and show more kindness and acceptance.

Not only can this phrase guide our moral compass, it can also be utilized as an effective tool in marketing.