Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of the basics.

Have you ever wondered how using multiple marketing channels impacts your results?

A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents were using and how happy they were with the results. The study found that two-thirds of study participants use between three and five channels for their campaigns. Fewer respondents use six or more channels, but those that do are getting better results.

How Many Channels Are You Using in Your Campaigns?

Unless you've been living under a rock the size of China, it's no surprise that it's the start of a new year and the start of a new decade. There is no shortage of blogs and articles about "How to Kick-Start Your Year" and "Health Goals You Should Set" etc. So this isn't one of those. Well, not traditionally.

The primary goal here is to discuss the overlap in which our personal life interconnects with work life, and give a few examples on how to reconnect, re-establish and reset in both a professional and personal sense.