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The Visualogistix Blog

Informational content about the marketing, restaurant and retail industries. Newsworthy stories and ideas. Knowledgeable inputs from our team. Informative, interesting, and insightful – the Visualogistix blog.

Unless you’ve been living under a rock, we’re sure you’ve noticed the influx of people who have been talking about Pokémon. And no, don’t worry; you did not get transported back to the 1990s.

Pokémon Go is the latest mobile game craze to sweep the nation (and the world). Although it was released just a few days ago, it has already become the biggest mobile game in US history. It has even topped Tinder and Twitter’s daily users and sees more mobile engagement than Facebook.

millennial

Numbering roughly 77 million, millennials make up about one-fourth of the US population (Nielsen). To say they have a massive amount of purchasing power is a bit of an understatement. In fact, by 2018, Millennials will have the most spending power of any generation (Bazaar Voice). And in 2018 they will eclipse Boomers in spending power at $3.39 trillion (Oracle).

If you aren’t marketing with millennials in mind, you’re losing out on a lot of customers. And you’re losing out on the opportunity to rope these millennials in early and make them loyal to your brand for the rest of their lives.

Big mistake

No one’s marketing is perfect, even though we do everything in our power to try and make it that way. Although we try to market to the best of our abilities, we occasionally hit some road blocks and make some mistakes. But not to worry! Mistakes are a great way to realize what isn’t working for your brand and to help you to figure out what is.

In this blog post, we discuss five of the most common marketing mistakes multi-unit brands are making today, as well as give you advice on how to fix them.

Books

The phrase “don’t judge a book by its cover” is something we are all familiar with. It was haphazardly thrown around throughout the entirety of our childhoods to teach us not to make assumptions or judgments about another individual before we got to know their true colors.

As we got older, we may or may not have taken this lesson to heart when interacting with other people. But one thing is for sure. We definitely dropped this way of thinking when associating with the multiple brands we interact with on a daily basis.

Restaurant

To stand out from the crowd, you need to figure out inventive ways to market your restaurant. You need to go above and beyond the “average” methods of marketing, such as advertising, direct mail, email, social media, etc. While those are all effective, they aren’t the only ways. Besides, everyone is already doing them. And you want to stand out, right?

To be seen as inventive (and to bring more people into your restaurant, boosting your profits and sales) you need to make sure that you are ahead of the pack. You need to be doing things that no one else is.

local-marketing

All your marketing is important, from your multi-national campaigns to your local print fliers. We’re sure you’re aware of every aspect of your large-scale marketing campaigns, from the first brainstorming session to the last analytic report. But how in touch are you with your brand’s local marketing endeavors at the store level?

Sometimes, especially if you are a well-known brand, you can be labeled as a “faceless corporation”. This label automatically makes your marketing less trustworthy. Customers don’t feel special when receiving marketing messages from brands they perceive in this way. In their mind, the message isn’t tailored to them at all. It’s tailored towards a large, indistinguishable group of current and prospective customers.

QR Code

What if you could add interactivity to your print marketing at no extra cost? Does this sound too good to be true? Thankfully, with the help of QR codes, this dream can become a reality.

So, what is a QR code?

Basically, a QR code is a 2-dimensional code (sort of like the bar codes you see at the grocery store, but different) that can be scanned with a smart phone camera. Once scanned, the code will direct the user towards a special landing page and/or app. On this landing page and/or app the sky is the limit when it comes to your creativity! However, we recommend something personalized, interactive and/or out of the box to get your customers talking and to get them excited about your brand.

Below are a few examples of some cool applications we thought QR codes could be used for. Use them as inspiration for your next great QR-code marketing campaign!

puzzle

Stress is the worst, isn't it? As a franchise marketer, we're sure you deal with your fair share of stress on a day-by-day basis. And no one is blaming you... you have a lot on your plate!

Your main focus is creating your next great marketing campaign. However, while creating new campaigns, you also need to be in charge of managing the old ones. It's your responsibility to ensure your brand stays consistent across all your franchise locations.

Aha moment

As we’re sure you’re aware, connecting with customers today is becoming more and more challenging. Frankly, you are competing against an increasing number of other brands. And these brands are offering your prospective and current customers similar products and services, all wrapped up in a shiny bow we like to call marketing.

You want your bow to be the shiniest, don’t you? A great way to ensure your bow shines bright like a diamond is to provide the correct content for each moment of truth. In this blog post, we will focus on all four moments of truth and what marketing should be used for each.

email

It’s no secret how important email marketing is. In fact, I’m sure your store or restaurant already markets via email in some way, shape or form. But, how successful are your email marketing campaigns? Are they strategically planned and analyzed? Or are you frantically sending promotional emails out on Christmas Eve because you realized New Year’s Eve was much closer than you thought?

And, as a franchise, how are you managing your email marketing? Are all of your emails sent from corporate? Are your franchisees and store managers allowed to craft their own emails? Do they understand what separates a great email from one that inevitably lands your brand in the spam folder?

Magnifier

One of the first questions you should ask yourself when designing your marketing campaigns is: “How can I connect with my current customers?” The second question you ask should be: “How can I connect with my ideal customers?” Obviously, customer retention is more lucrative than customer acquisition. But that shouldn’t stop you from setting your sights on your ideal customers as well.

Your ideal customers can be described as the customers who will continually have a positive view of your brand, continually spend their hard earned money on your brand’s products or services (their ticket prices are usually higher than regular customers), and continually spread positive word of mouth reviews about your brand.

Cleaning

Spring has sprung! Tis the season for March Madness, April showers, May flowers, and spring cleaning. Spring cleaning doesn’t have to mean just cleaning out your closets, mopping your floors, and washing your windows. Spring cleaning can (and should) also take place in your professional life, mostly with your data.

Selfie

With 400 million monthly active users and 75 million daily users, Instagram is one of the most influential forms of social media available today. With that many users, it can be incredibly challenging for your restaurant’s Instagram account to gain a following, especially if you are a smaller brand. So, how do you gain followers, boost your engagement rates, and get more customers walking through your front door?

Through your customer’s Instagram feeds.

Your customers are your number one brand advocates. Their praise of your restaurant means more to their friends, fans, and followers than your paid advertising and marketing campaigns ever could.

statistics

The importance of in-store signage is something that should not be overlooked by today’s retail and restaurant marketers. Effective in-store signage boosts sales, increases brand awareness, promotes brand consistency, and satisfies customers. Below, we have listed ten signage statistics that every marketer needs to know to ensure the importance of this advertising tool is understood.

1) 68% of customers believe that signage reflects the quality of a business and their product.

Think of your in-store signage as your silent salespeople. Although it can’t verbally interact with your customers, it has the ability to communicate messages and make a sale as well as your physical salespeople.

warehouse

When you’re creating new marketing campaigns and promotional roll-outs you are probably preoccupied with the fun parts of the process. You want to brainstorm new ideas, create and design content, and envision your happy franchisees using your content in their local markets. But, what you probably don’t think about is one of the most important parts of this whole process.

That’s right, fulfillment services.

The best strategy and the most remarkable production do nothing without quality execution. Nobody cares how great your ideas are if they never get fulfilled!

Below, we lay out three of the most important fulfillment services and explain a little bit more about what goes into each of them.

Sale tags

Take a look around your retail store. How does it look? Does the design excite you? Does your signage illustrate your brand’s messaging and latest promotions? More importantly, how does your store make you feel? Does it put you in a buying mood or does it bore you?

All these factors are important when evaluating the current state of your retail environment. Below, we have laid out five signs that you need to upgrade your retail environment, as well as five ways to fix those problems.

cupcake

Love is in the air! Valentine’s Day is happening this weekend... and it’s the perfect time to promote your restaurant as the go-to destination for romantic diners. Whether you are a sit-down restaurant or a QSR, there are definitely ways you can use the holiday of love to your advantage.

Specialty Menus

If you are a sit-down restaurant, you need to deliver a quality dining experience to your guests, especially on Valentine’s Day. Some couples spend months planning this special night, and you need to live up to their expectations! That being said, it will be easiest for your kitchen, staff, and diners if you only offer a set menu on Valentine’s Day. This menu should feature best-sellers, as well as new, exciting items made with ingredients already in the kitchen.

Football Fan

The biggest game in America is this weekend. That’s right, Super Bowl Sunday is almost here! If you’re a sports fan, it’s time to bust out your Carolina Panthers or Denver Broncos jersey. If you’re not a sports fan, it’s time to eat far too many hot wings and get prepared for this year’s ads.

The concept of looking forward to commercials may seem a bit foreign. That’s why we have DVR, right? So that we can skip through and get back to our regularly scheduled programming? The craziest thing is, we’re actually excited for these commercials. We look forward to them all year long and talk about them for weeks after the crowning of the Super Bowl kings.

Super Bowl commercials aren’t entertaining by accident. Targeted, funny, and well thought out, football fanatics and bystanders alike appreciate these ads. Marketers and advertisers spend months planning, organizing, and designing these ads. They analyze exactly how these ads (and their entire marketing campaigns) must perform.

Space shuttle

It’s that time of year again! No, I’m not talking about Valentine’s Day or even National Hot Sauce Day (a holiday that happens every January 22nd, apparently). I’m talking about trade show season. It’s time to bust out those trade show booths and organize those pre- and post-show marketing campaigns.

One of the main (and most exciting) parts of a trade show is designing your booth. With the high exhibitor prices at trade shows, it only makes sense that you make your booth the best it can be. You’re wasting your money if you show up with a table cloth and simple backdrop and expect to get qualified leads. That’s not exciting, and no one is going to stop by your booth, no matter how great you are.

So, how do you make an awesome trade show booth that commands attention and attracts quality prospects? Keep reading to find out.

losing-money

“That much? For a screen and some software?!” A sentiment heard far too often from franchise corporate offices nationwide. But the individuals expressing these feelings aren’t completely wrong. Digital signage is expensive at first; there is no way around that. But what’s even more expensive is eating your competitors’ metaphorical dust. As your competitors adopt digital signage technology, your customers will flock to them. And you will lose your place as their most sought after brand.

But you’re in luck, even if you’re on a tight budget. Research shows that it hardly takes any time at all to recoup your digital signage investment. According to QSRWeb.com, it takes, on average, 7-12 months to see ROI on digital signage. Also, 25% of brands who use digital signage see a 1-3% increase in sales thanks to the technology. Digital signage doesn’t seem so expensive now, does it?