Restaurant marketing can be very stressful but it shouldn't have to be. There are many things you can do to promote your restaurant without having to spend thousands of dollars hiring a PR agency to do it for you. Some of the best ideas are very simple and easy to work with.
Social media is the easiest and necessary way to promote your restaurant. By being active online, you can promote new dishes and events. Posting videos and sharing photos from other customers to give your restaurant as much exposure as possible. Reaching out to food bloggers and local influencers to post about your location or even tag themselves in your restaurant would be beneficial. Even a simple press release can attract the attention of a popular online magazine.
Having décor or food worth putting online is key. When you have social sites like Facebook and Instagram, it’s very easy to post food, drinks and pictures of your guests just having fun. Let your customers promote for you without you having to pay for it! See some examples here and here.
Community outreach can be used to promote towards those that live close to your restaurant. You can begin handing out coupons or free samples to nearby residences and businesses. Let them know you just moved in to the neighborhood and are willing to give back to the community any way you can.
Most neighborhoods in major cities have a local organization that is always looking after the neighborhood would be a great group to communicate with. You can ask them to promote you on their newsletter or willing to help sponsor a local event. If the locals see how much you’re willing to give back, they will become dedicated customers in the future.
Customer service should be your number one priority, but how does it promote your restaurant? According to a recent study, 78% of guests will try a restaurant based on a friend’s recommendation. However, the second most popular way is through online recommendations. If a customer receives amazing customer service they will tell a friend or post on a popular review site such as Yelp, Urbanspoon or Foursquare.
Keeping your business information up to date online is a customer service tip some may forget. If a customer has a question or needs to speak to management, your contact info or even your menu must always be updated for future guests. If customers can’t get ahold of the right person through email or phone call, they typically go to social media to express their frustrations and that is never helpful to your business.
Some Extra Tips
- Design a postcard that perfectly reflects your brand. You can add a lunch punch card or any special offers. Here are some statistics om direct mail.
- Create a promo video and post it on your website or to social media. Video marketing is great for presenting your business to any potential guest. Here's an example.
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