As the new year begins, so does trade show season. No matter what industry you’re in, there is probably a trade show for your business to attend. There are so many meticulous details that go into planning a successful trade show. Unfortunately, you will mostly likely be overloaded with information, deadlines, and forms to fill out. That is why it is important to have a plan when organizing a trade show, especially because you want to get the most out of what it has to offer. With that being said, according to graphiccolor.com, “91% of attendees tell us they get the most useful buying info from trade shows and events.” So, why not put your best foot forward and plan a successful trade show. It is best to be prepared for the trade shows you’re planning on attending months in advance. So, here are a couple tips to help you on your journey to success.
Create a Calendar
Once you receive the appropriate information to get started planning for the trade show, you should prepare a calendar. This should include deadlines, and important dates and times. This way you can keep track of everything in one place, rather than being scattered and disorganized. There will most likely be a lot of information coming your way, so it is also important to decipher which dates and times are more crucial than others.
Create a Timeline
Once you have your calendar in order, the next step would be to make a detailed timeline of the events you are attending at the trade show. This way, while you’re busy at the trade show, you know where you need to be and at what time. For example:
|Sunday, January 29||8:00 am - 5:00 pm|
|Monday, January 30||8:00 am - 3:00 pm
4:30 pm - 8:00 pm
|Tuesday, January 31||12:00 pm - 2:30 pm|
|Tuesday, January 31||4:00 pm - 8:00 pm|
Creating content is a really important aspect leading up to a trade show. This is a way for your business to let people know you’ll be attending the trade show and to stop by your booth. The best way to let people know this information is to send an email newsletter and a direct mail piece to the attendees of the trade show.
The trade show you’re attending will give you a list of vendors to order furniture, electricity, Wi-Fi, shipping and handling your booth, lead retrieval, etc. It is important that you order all the materials you will need ahead of time to ensure you have a successful trade show. Typically, the trade show will work with the vendors to offer a discount if your business orders things in advance.
Booth setup may seem like it isn’t as important as all the other parts leading up to a trade show, but this could be the most important aspect. It is crucial that you make sure all the parts to your booth are looking nice and are in working condition. This way when you are setting up your booth you know that everything will work and don’t have to worry about having any malfunctions. Another important part of booth setup is ordering all the marketing collateral you’ll need to hand out to leads and to set up your booth.
We hope you found some useful tips when planning for your next trade show and thank you for reading this week’s Visualogistix blog! Contact us today!