Marketing videos

Have you ever wondered, “Should I start using video marketing?” or “Is it even worth my time to create videos to market?”. If you answered yes to either of these questions, then it’s probably time you adopt video marketing. There are statistics to prove that if your business does start utilizing video marketing it will help increase visitors to your website, increase your sales, and increase an overall understanding of the products and services your business provides! Here are some of those statistics...

  • 45.5% of internet users view at least one video over the course of a month
  • 64% of your website visitors are more likely to buy your product/service after watching a video
  • Videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures but they also increase the likelihood of your visitors purchasing your product/service by 64%

For more statistics, click here!

If you’re not quite convinced, then here are 5 reasons why you should use video marketing!

Content from: One Spoon At A Time and Dream Grow

1. Using Videos Differentiates You from the Competition

“Don’t be part of the 95% who are too afraid or too lazy or too overwhelmed to do video. Be part of the 5% who create significant competitive advantage for themselves and their online businesses.”

Many businesses make the mistake of overwhelming people with too much information when using videos. The key is to use video marketing effectively, keep it light and try to sway away from overwhelming content!

2. Videos Can Be Syndicated More Effectively

The reason why we all market is to get our products/services seen by as many people as we possibly can. Video content is the answer to engage and interest people in what you’re trying to sell. The possibilities are endless with syndication...

  • Posting to YouTube
  • Posting to your website
  • Other people posting your videos to their website
  • Posting videos on social media and others sharing your post

3. Videos Build Trust

“Here is another trick. Visiting your website takes a certain amount of time. Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and it signals search engines that your site has good content.”

Videos allow you to be more personal, this is especially important so that people can build a trust with your business. Having videos helps put a face behind your brand and creates a personal connection with your audience. Many people are skeptical to buy products/services online because of the increasing amount of scams on the internet. Take the time to build that trust.

4. Using Videos in Social Media Increases Interaction

“Social networks are the probably the most powerful advertising platform after TV. Using video on your website, online store or social media channels, you can increase the likelihood that the visitors will share it with their friends.”

Social Media is one of the best placed to use videos, considering the limitation of character use enforced by most social media platforms like Twitter and Facebook. Using videos ensures that you are able to convey your message appropriately and informatively without being cut off by character usage.

5. Video Is More Interesting Than Plain Text

“80% of users remember the videos they watch online and 46% take action after viewing a video online.”

Providing any kind of visual provides a memorable/exciting experience for your user compared to plain text. Think of yourself; how much more likely are you to watch a video compared to reading a 2,000 word article on the same subject?

Using video marketing means putting in the time and effort to create, which just might take your business to the next level. Of course other forms of content have their advantages, but video marketing seems to have proven to be most effective. Overall, it comes down to what works best for your business! If you’re still skeptical, here is a video on: Why Use Video Marketing For Business!