Real estate professionals are constantly being presented with a lot of advice on how to market their business. You always hear about how to be more active online from social media advertising to blogging but most will usually get lost in the online noise already being pushed to consumers. One of the biggest and most effective platforms for real estate is print marketing.
You can have the most Facebook followers or thousands of email subscribers but if you don’t make the right decisions for print marketing, you won’t see very many results. Luckily, there are a few easy ways to master print marketing.
Do: Look Amazing
First impressions matter and having an amazing looking logo, professional home photography and headshots go a long way. Surveys have shown, 70% of sellers and buyers use the first realtor they contact so it’s very important for you to give the best first impression possible.
You can’t be afraid to purchase good quality marketing collateral to help you sell your listing and your services. Here are some items to consider:
- Banners to help draw in the crowd
- Postcards, door hangers, brochures and flyers to inform buyers on how you can assist them
- Business cards are the first thing they see, and they will notice if it’s a cheap card or a professional one. Remember, 72% of consumers will judge a company by the quality of their business cards.
Don’t: Be Afraid to Combine Print and Digital Marketing
One of the best ways to target the right kind of audience is to do direct mail. Using the United States Postal Service’s Every Door Direct Mail (EDDM) service is ideal for real estate professionals, you can decide on who you’d like to target (ages, cities, zip codes, routes etc) and even do your own design.
When designing your collateral, you must always list your wonderfully designed website, a short URL directing them to a landing page and even your social media handles. Through these channels, you can direct them to sign up for email updates on new listings, events and open houses. You can track traffic directed your pages and be able to see what works and what doesn’t to help you measure your ROI a lot better.
Do: Invest in Promotional Items
Let’s be honest, everyone enjoys a gift every now and then. According to the Advertising Specialty Institute, 84% of Americans retain a company’s name and logo when they receive a promotional item and keep it for an average of six month.
Promo items to consider:
- Water bottles
Don’t: Forget to Connect with the Community
Become a sponsor at a local event or charity function to show the community you’re involved and you care about the locals. At events, you can pass out promo items or even have post cards in goody bags. You can also advertise in any local publications, in print or online. Don’t be afraid to see if you can leave business cards or flyers in local business such as restaurants, bars or coffee shops.
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