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White Papers

Let us provide you with solutions for industry wide challenges. Take a look at our white papers below to learn more.

White Paper: Maximize the Franchisee/ Franchisor Relationship with Localized Marketing Tools

In this Fast Casual white paper, we discuss how franchisors and franchisees can work together to get the most out of an operation by using marketing materials that adhere to brand standards, but still allow for the addition of a local touch and feel. Download the full white paper to see how you can maximize franchisee/franchisor relationships in your brand today. Download the full white paper.

White Paper: Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. In this Fast Casual white paper, we discuss four key strategies that marketing managers can use to accomplish cohesiveness across their brand. Download the full white paper to see how brand consistent practices can be implemented in your franchise brand today. Download the full white paper.

White Paper: The Power of Localization

Companies, especially franchises, are increasingly recognizing the need to integrate local store marketing into their business practices. Local store marketing is one of the most valuable marketing strategies a business can implement and is frequently overlooked by corporate and local leaders. It is necessary for franchises to adopt localization strategies into their marketing plan, especially in today’s competitive business world. Download the full white paper to see how localization can be implemented into your franchise brand today.