The Visualogistix Blog
Informational content about the marketing, restaurant and retail industries. Newsworthy stories and ideas. Knowledgeable inputs from our team. Informative, interesting, and insightful – the Visualogistix blog.
- Published: February 23, 2017
When learning from other companies’ marketing campaigns, it’s important to look at what they do well. However, it’s important to look at what they get wrong, too. This way, you don’t unintentionally undermine the positive steps you’re taking. Let’s look at 5 things not to do when it comes to brand management.
- Published: February 16, 2017
What is blog marketing? Well, the term “blog” comes from a combination of the words “web” and “log”, which used to be known as a “weblog”, and now is just known as “blog”. There are many different types of blogs, such as personal blogs, advice blogs, cooking blogs, fashions blogs, and business blogs. The purpose of blog marketing is to reach a business’ target market through the use of their blog. Today, blog marketing has become very popular for businesses to integrate into their marketing tactics. The blog is intended to draw people onto your company’s site through the topics of your blog. The purpose of a blog makes it ideal for marketing since they provide new content that brings people back and offers a way for clients/consumers and businesses to interact. Here are just a few of the benefits blog marketing provides.
- Published: February 9, 2017
Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’t think of digital printing this way, maybe you need to think more broadly about digital print.
Traditionally, marketers have used digital presses to save money and “right size” their print volumes. Print on demand and just in time document management save companies tons of money every year. Marketers who are thinking only in terms of production, however, are missing opportunities to think from a strategic marketing perspective, as well.
- Published: January 26, 2017
Customer Service should be a no-brainer for most businesses, but for many it is hard to grasp what their customers truly want out of their experience. If you think of the saying, “Put yourself in their shoes”, this is a great saying to remind yourself of every so often, when working with customers.
- Published: January 19, 2017
If only there were more hours in the day to get everything done, wouldn’t that be great? Do you ever feel like there isn’t enough time to complete all of your work? Well, you aren’t alone. Until there is a way for us to add more hours in the day, we will just have to make the most of the hours we do have. This can be especially hard when a typical work day is 8 AM to 5 PM, and we have other obligations that keep us from working longer. It is imperative we utilize our 8-hour work day to produce our best work on time. Here are some suggestions on how you can work smarter with what time you do have.
- Published: January 12, 2017
With 2017 already here, it is important to take some time to think about how your business can improve their marketing this year. Hopefully, your company already has some idea of what they want to accomplish in terms of marketing this year. With that being said, success in marketing depends mostly on what your company puts into their marketing plan. Evaluating your company’s marketing down falls from the previous year, will help you to better plan for your marketing goals in 2017. Having a successful marketing plan in place for 2017 will make certain you're distributing your resources effectively, improving and developing your business, and distinguishing your company from its competitors in the industry. Check out these marketing tips that are sure to bring your company success in 2017!
- Published: January 5, 2017
As the new year begins, so does trade show season. No matter what industry you’re in, there is probably a trade show for your business to attend. There are so many meticulous details that go into planning a successful trade show. Unfortunately, you will mostly likely be overloaded with information, deadlines, and forms to fill out. That is why it is important to have a plan when organizing a trade show, especially because you want to get the most out of what it has to offer. With that being said, according to graphiccolor.com, “91% of attendees tell us they get the most useful buying info from trade shows and events.” So, why not put your best foot forward and plan a successful trade show. It is best to be prepared for the trade shows you’re planning on attending months in advance. So, here are a couple tips to help you on your journey to success.
- Published: December 28, 2016
With 2017 quickly approaching, it is time to start thinking about all of our New Year’s resolutions. Typically, people choose to work out more, travel, pick up a hobby, eat better, or spend more time with family and friends. Whatever your new year resolution goal may be, don’t forget about your professional new year resolutions as well. Setting these goals prior to the upcoming year will bring your company and professional career a multitude of success.
- Published: December 14, 2016
Is your company wanting to stand out on social media? It seems to be getting harder and harder to stand out on social media these days. With millions of different companies trying to achieve the same goal, it can be difficult to stand out from the crowd. There are many different types of social networks. The most popular sites are Facebook, Twitter, Instagram, LinkedIn and Pinterest. To stand out on social media, your company should pick the social media networks that would work best to reach your target audience. The key is to not sign up for every social media network just because you think your company should be on each one for maximum exposure. It is best to utilize the ones that will be a benefit to you and your customers. Now, here are four ways to stand out on social media:
- Published: December 8, 2016
Which do you prefer: print or digital marketing? There are definitely benefits to both, it just depends what works best for your company’s needs. Many companies believe print is dying out and digital marketing will eventually take over, but that couldn’t be further from the truth. According to visual.ly,"78% of people who receive direct mail either read or scan it and 11.55% of marketing emails are actually opened". This statistic shows that print in fact is not dying out. On the flip side, it is clear that we are a technology driven society. Who doesn’t love the convenience of sending an email newsletter or email blast compared to the tedious process of sending out a direct mail campaign.But, instead of picking between them, why not incorporate both print and digital into your marketing plan.
- Published: December 1, 2016
It always seems like the holidays sneak up on us faster and faster each year. They also seem to bring the best out of people — everyone is filled with cheer, gratitude, and compassion. That being said, the holidays are a perfect time to connect with family, friends, customers, and future prospects. For this reason, your company should have a killer marketing campaign, since people base their buying decisions on their emotions. Marketers can leverage these feelings to engage with their customers on an emotional level and build trust and credibility. The holidays are always a popular time to market, so it’s important to put some thought into your campaign. As you must know, there is a lot of spending during the holidays, which means you want to get your customers to spend their money with your company, and not your competitors.
- Published: November 22, 2016
As you already know, this Thursday, November 24th is Thanksgiving Day, which is a national celebrated holiday in The United States and Canada. Thanksgiving was originally intended to set aside a day to give thanks for harvest and the preceding year. In 2016 and the beginning of 2017, Thanksgiving may represent different things as originally envisioned, but the universal message has always been the same, which is to give thanks. It is always important to show your appreciation for your family, friends, co-workers, and anyone else who plays an important role in your life. Just as important as it is to be thankful for your customers. As tradition tells us, the simplest things seem to mean the most. Especially when it feels like “giving thanks” is becoming more and more rare. A good motto to remember is: Happy customer, happy business.
- Published: November 17, 2016
It seems like in this new age of technology every company is trying to reach the same finish line, which is effectively communicating with their target audience. Have you ever wondered, “Am I actually reaching the people I want to?” or “Does anyone actually look at our website or social media accounts?”. If you have ever wondered about these questions, then I’m sure you’re with the other 90% of companies who are thinking the same thing. There are many different ways to target your audience, but it’s correctly engaging with your audience that truly matters. They may look at your website, social media accounts, or blog, but are they truly being engaged by them.
- Published: November 10, 2016
Are you in a rut trying to design your logo? It's commonly assumed that, when choosing a logo design, you must focus all your attention on the colors, but that couldn’t be further from the truth. While the color of your logo is important, there are other forms of design that should be equally considered. A logo refers to a symbol that is created for the purpose of being identifiable. It is always important to remember that your logo should act as a visual word which will make it easy for people to identify your business. This article will cover different aspects that should be considered when designing your logo.
- Published: October 31, 2016
Does the way you train employees seem outdated or inefficient? If that's the case, then you’ve come to the right place. There are many ways to train employees, but which is the best way? There is no definitive way on how to train an employee, it simply is what works best for your business. It also depends on how much energy and time you’re willing to invest in their success.
- Published: October 20, 2016
Have you ever wondered, “Should I start using video marketing?” or “Is it even worth my time to create videos to market?”. If you answered yes to either of these questions, then it’s probably time you adopt video marketing. There are statistics to prove that if your business does start utilizing video marketing it will help increase visitors to your website, increase your sales, and increase an overall understanding of the products and services your business provides! Here are some of those statistics...
- Published: October 13, 2016
Do you ever feel like there’s not enough time in your day? Do you ever wonder how those successful people that run multi-million dollar corporations, or dozens of franchises do it all? How they manage it all and keep tabs on everything going on? Are they human or are they hiding a secret from us?
There’s one thing that every successful person learns how to do: prioritize. Don’t let little things keep you from getting done what’s on the top of your list. To do this, simplify. Make anything you do on a consistent basis as easy and simple as possible while still effectively getting the task done.
- Published: October 7, 2016
There are ever-increasing channels of communication, starting from classic handwritten and wax sealed envelopes delivered by horse, moving up to good old pen, paper and postage, rotary phones, car phones, pagers, magazines, newspapers, the brick phone, instant message, text messages, DMs… communication has exploded. What once took weeks now takes seconds. Millions of messages are sent and received around the world. There are so many, that often times, people may feel there’s too many — too many pointless, generic communications across all channels.
No doubt everyone has had their email spammed, or wish that so many random companies didn’t know the address of their house to send them junk mail too often. The annoyance to these messages is simple: their message doesn’t matter to you and you don’t want to hear it. Who in their right mind would want to be constantly pestered by a complete random stranger? The sense of sincerity is lost and the attitude of "they’re only sending me this because they want me to buy something" eliminates any chance of even glancing at the next item that comes your way.
- Published: September 29, 2016
Another summer has come and gone, and fall is upon us. It’s out with the summer specials and in with the fall roll outs. Those seasonal decorations are always set out aggressively early, peeking out in craft stores the first day of August or even earlier. But, September 22nd has come and gone, officially marking the first day of the new season and restaurants have already kicked off their seasonal marketing campaigns, as they should! With the change of the season and upcoming holidays, there’s buzz and commotion everywhere. The natural scenery changes, and many stores and businesses reflect that as well. New menu items, and sales offer variety and allow restaurants and other stores to sell new items or re-market what they already sell.
- Published: September 22, 2016
Everything has a base; skyscrapers that kiss the clouds are made with the strongest, enduring but flexible materials. The weight and work that takes place above is only possible because of the under-structure, as it is with a company. “You build a great company by building great people. There is no other way” (Collins).
The framework of every business is the people, “(c)ompanies don’t usually fail because they lack strategy or execution; they fail because they’re lousy with their people” (Conrad). Don’t be a failure, build the company you want, by building the people you have.