Insights banner

The Visualogistix Blog

Informational content about the marketing, restaurant and retail industries. Newsworthy stories and ideas. Knowledgeable inputs from our team. Informative, interesting, and insightful – the Visualogistix blog.

Written by Elizabeth Woods

Happy New Year!

With 2017 quickly approaching, it is time to start thinking about all of our New Year’s resolutions. Typically, people choose to work out more, travel, pick up a hobby, eat better, or spend more time with family and friends. Whatever your new year resolution goal may be, don’t forget about your professional new year resolutions as well. Setting these goals prior to the upcoming year will bring your company and professional career a multitude of success.

Written by Elizabeth Woods

Team leader

Is your company wanting to stand out on social media? It seems to be getting harder and harder to stand out on social media these days. With millions of different companies trying to achieve the same goal, it can be difficult to stand out from the crowd. There are many different types of social networks. The most popular sites are Facebook, Twitter, Instagram, LinkedIn and Pinterest. To stand out on social media, your company should pick the social media networks that would work best to reach your target audience. The key is to not sign up for every social media network just because you think your company should be on each one for maximum exposure. It is best to utilize the ones that will be a benefit to you and your customers. Now, here are four ways to stand out on social media:

Written by Elizabeth Woods with content from visual.ly

Which do you prefer: print or digital marketing? There are definitely benefits to both, it just depends what works best for your company’s needs. Many companies believe print is dying out and digital marketing will eventually take over, but that couldn’t be further from the truth. According to visual.ly,"78% of people who receive direct mail either read or scan it and 11.55% of marketing emails are actually opened". This statistic shows that print in fact is not dying out. On the flip side, it is clear that we are a technology driven society. Who doesn’t love the convenience of sending an email newsletter or email blast compared to the tedious process of sending out a direct mail campaign.But, instead of picking between them, why not incorporate both print and digital into your marketing plan.

Written by Elizabeth Woods

Christmas Decor

It always seems like the holidays sneak up on us faster and faster each year. They also seem to bring the best out of people — everyone is filled with cheer, gratitude, and compassion. That being said, the holidays are a perfect time to connect with family, friends, customers, and future prospects. For this reason, your company should have a killer marketing campaign, since people base their buying decisions on their emotions. Marketers can leverage these feelings to engage with their customers on an emotional level and build trust and credibility. The holidays are always a popular time to market, so it’s important to put some thought into your campaign. As you must know, there is a lot of spending during the holidays, which means you want to get your customers to spend their money with your company, and not your competitors.

Written by Elizabeth Woods

Thank You

As you already know, this Thursday, November 24th is Thanksgiving Day, which is a national celebrated holiday in The United States and Canada. Thanksgiving was originally intended to set aside a day to give thanks for harvest and the preceding year. In 2016 and the beginning of 2017, Thanksgiving may represent different things as originally envisioned, but the universal message has always been the same, which is to give thanks. It is always important to show your appreciation for your family, friends, co-workers, and anyone else who plays an important role in your life. Just as important as it is to be thankful for your customers. As tradition tells us, the simplest things seem to mean the most. Especially when it feels like “giving thanks” is becoming more and more rare. A good motto to remember is: Happy customer, happy business.

Written by Elizabeth Woods

Crowd

It seems like in this new age of technology every company is trying to reach the same finish line, which is effectively communicating with their target audience. Have you ever wondered, “Am I actually reaching the people I want to?” or “Does anyone actually look at our website or social media accounts?”. If you have ever wondered about these questions, then I’m sure you’re with the other 90% of companies who are thinking the same thing. There are many different ways to target your audience, but it’s correctly engaging with your audience that truly matters. They may look at your website, social media accounts, or blog, but are they truly being engaged by them.

Written by Elizabeth Woods

Dos and Don’ts

Are you in a rut trying to design your logo? It's commonly assumed that, when choosing a logo design, you must focus all your attention on the colors, but that couldn’t be further from the truth. While the color of your logo is important, there are other forms of design that should be equally considered. A logo refers to a symbol that is created for the purpose of being identifiable. It is always important to remember that your logo should act as a visual word which will make it easy for people to identify your business. This article will cover different aspects that should be considered when designing your logo.

Written by Elizabeth Woods

 

Does the way you train employees seem outdated or inefficient? If that's the case, then you’ve come to the right place. There are many ways to train employees, but which is the best way? There is no definitive way on how to train an employee, it simply is what works best for your business. It also depends on how much energy and time you’re willing to invest in their success.

Written by Elizabeth Woods

Marketing videos

Have you ever wondered, “Should I start using video marketing?” or “Is it even worth my time to create videos to market?”. If you answered yes to either of these questions, then it’s probably time you adopt video marketing. There are statistics to prove that if your business does start utilizing video marketing it will help increase visitors to your website, increase your sales, and increase an overall understanding of the products and services your business provides! Here are some of those statistics...

Written by Karen McCleve with content from Business Insider

Prioritize

Do you ever feel like there’s not enough time in your day? Do you ever wonder how those successful people that run multi-million dollar corporations, or dozens of franchises do it all? How they manage it all and keep tabs on everything going on? Are they human or are they hiding a secret from us?

There’s one thing that every successful person learns how to do: prioritize. Don’t let little things keep you from getting done what’s on the top of your list. To do this, simplify. Make anything you do on a consistent basis as easy and simple as possible while still effectively getting the task done.

Written by Karen McCleve

Typewriter

There are ever-increasing channels of communication, starting from classic handwritten and wax sealed envelopes delivered by horse, moving up to good old pen, paper and postage, rotary phones, car phones, pagers, magazines, newspapers, the brick phone, instant message, text messages, DMs… communication has exploded. What once took weeks now takes seconds. Millions of messages are sent and received around the world. There are so many, that often times, people may feel there’s too many — too many pointless, generic communications across all channels.

No doubt everyone has had their email spammed, or wish that so many random companies didn’t know the address of their house to send them junk mail too often. The annoyance to these messages is simple: their message doesn’t matter to you and you don’t want to hear it. Who in their right mind would want to be constantly pestered by a complete random stranger? The sense of sincerity is lost and the attitude of "they’re only sending me this because they want me to buy something" eliminates any chance of even glancing at the next item that comes your way.

Written by Karen McCleve

Autumn leaves

Another summer has come and gone, and fall is upon us. It’s out with the summer specials and in with the fall roll outs. Those seasonal decorations are always set out aggressively early, peeking out in craft stores the first day of August or even earlier. But, September 22nd has come and gone, officially marking the first day of the new season and restaurants have already kicked off their seasonal marketing campaigns, as they should! With the change of the season and upcoming holidays, there’s buzz and commotion everywhere. The natural scenery changes, and many stores and businesses reflect that as well. New menu items, and sales offer variety and allow restaurants and other stores to sell new items or re-market what they already sell.

Written by Karen McCleve

Top view of busy desktop

Everything has a base; skyscrapers that kiss the clouds are made with the strongest, enduring but flexible materials. The weight and work that takes place above is only possible because of the under-structure, as it is with a company. “You build a great company by building great people. There is no other way” (Collins).

The framework of every business is the people, “(c)ompanies don’t usually fail because they lack strategy or execution; they fail because they’re lousy with their people” (Conrad). Don’t be a failure, build the company you want, by building the people you have.

Written by Karen McCleve

Shocked boy

There’s a mass amount of knowledge available at our fingertips; Google knows virtually everything. Research continues to unveil the secrets of science and history that were once questions with no answers, or weren’t even questions at all. We live in a pool of knowledge, and for each person all knowledge is divided up into three distinct categories as described in a podcast by Debbie Miller titled, “A Brand Called You”. These three categories are simple:

  • Things you know
  • Things you don’t know
  • Things you don’t know you don’t know

Written by Karen McCleve

Pasta

Brands, brands and more brands. There are brands for clothing, shoes, technology, ice cream, cheese, hunting gear, kitchen appliances, restaurants, phone services — shoot, there are even brands for toilet paper. And guess what? There are more than 3,000 brands of water. Three thousand, and they all exist because they believe they have something new to offer, a different position than everyone else. This question is crucial to the existence of any company, store or service trying to make it in this world: what is it about you that makes you different than your competitors?

Written by Karen McCleve

Waiter

We’ve all heard it before: "If you don’t have time to do it right the first time, when will you have time to do it right the second time?" This question was used by parents and teachers to encourage us to be tactful and do things right. Now, say you completed a job, and it is pretty dang good, but not quite the best you could have done. There were some things you didn't know about that would have made it easier, better, etc. It’s not exactly worth doing over again, but under current circumstances and for unrelated reasons, you have to redo it. Isn’t this your "time to do it right a second time"? You already have to redo it, so why don’t you make it better?

Written by Karen McCleve

Success

One action can be the catalyst. The changer. The beginning of something huge. Like an avalanche that starts small and becomes massive, one action, if built upon, can become something unimaginable. Sometimes the success of one individual seems like one action that spirals and goes out of control. Some believe that it’s more luck than anything; and though fate or destiny plays an undeniable part in our lives, momentum is the game changer.

Written by Karen McCleve with source material from Marketing Donut

Rio

If you have been paying attention, you’re bound to have noticed there is a major event happening in the world right now; the Olympics. It happens once every four years and it’s always the talk of the town when it is broadcast worldwide.

In the 2016 Rio de Janeiro Olympics there are 206 countries and 11,000+ athletes competing. It’s a great time for the worlds’ countries, as we all band together behind our home nation and root for them to win the gold. Pride fill our hearts as we watch our heroes standing at the top of the podium, saluting our flag as our nation’s anthem is played. These athletes have worked hard for the chance to compete on the Olympic stage and have invested all of themselves in this goal — this dream.

Written by Karen McCleve

Fisherman

First impressions: the make or break, sink or swim, ride or die. Well what about the second, third, fourth, fifth and so on impression? How do we turn a good first impression to a good reputation?

Written by Karen McCleve

city We’ve all had that one high school teacher that lectured with a voice that dragged on and on and on. It was the same thing, over and over. Nothing new. How were we supposed to focus when we were bored out of our minds?

Recently, studies have shown that there are more effective ways to ensure we learn and remember the information presented to us. This is why public speaking courses emphasize making eye contact, using hand motions, adding inflections to your voice, allowing for pauses, etc. These techniques make audiences more willing to listen because the speech isn’t a consistent pattern that the brain quickly recognizes and becomes bored with.