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The Visualogistix Blog

Informational content about the marketing, restaurant and retail industries. Newsworthy stories and ideas. Knowledgeable inputs from our team. Informative, interesting, and insightful – the Visualogistix blog.

Written by Karen McCleve

Autumn leaves

Another summer has come and gone, and fall is upon us. It’s out with the summer specials and in with the fall roll outs. Those seasonal decorations are always set out aggressively early, peeking out in craft stores the first day of August or even earlier. But, September 22nd has come and gone, officially marking the first day of the new season and restaurants have already kicked off their seasonal marketing campaigns, as they should! With the change of the season and upcoming holidays, there’s buzz and commotion everywhere. The natural scenery changes, and many stores and businesses reflect that as well. New menu items, and sales offer variety and allow restaurants and other stores to sell new items or re-market what they already sell.

Written by Karen McCleve

Top view of busy desktop

Everything has a base; skyscrapers that kiss the clouds are made with the strongest, enduring but flexible materials. The weight and work that takes place above is only possible because of the under-structure, as it is with a company. “You build a great company by building great people. There is no other way” (Collins).

The framework of every business is the people, “(c)ompanies don’t usually fail because they lack strategy or execution; they fail because they’re lousy with their people” (Conrad). Don’t be a failure, build the company you want, by building the people you have.

Written by Karen McCleve

Shocked boy

There’s a mass amount of knowledge available at our fingertips; Google knows virtually everything. Research continues to unveil the secrets of science and history that were once questions with no answers, or weren’t even questions at all. We live in a pool of knowledge, and for each person all knowledge is divided up into three distinct categories as described in a podcast by Debbie Miller titled, “A Brand Called You”. These three categories are simple:

  • Things you know
  • Things you don’t know
  • Things you don’t know you don’t know

Written by Karen McCleve

Pasta

Brands, brands and more brands. There are brands for clothing, shoes, technology, ice cream, cheese, hunting gear, kitchen appliances, restaurants, phone services — shoot, there are even brands for toilet paper. And guess what? There are more than 3,000 brands of water. Three thousand, and they all exist because they believe they have something new to offer, a different position than everyone else. This question is crucial to the existence of any company, store or service trying to make it in this world: what is it about you that makes you different than your competitors?

Written by Karen McCleve

Waiter

We’ve all heard it before: "If you don’t have time to do it right the first time, when will you have time to do it right the second time?" This question was used by parents and teachers to encourage us to be tactful and do things right. Now, say you completed a job, and it is pretty dang good, but not quite the best you could have done. There were some things you didn't know about that would have made it easier, better, etc. It’s not exactly worth doing over again, but under current circumstances and for unrelated reasons, you have to redo it. Isn’t this your "time to do it right a second time"? You already have to redo it, so why don’t you make it better?

Written by Karen McCleve

Success

One action can be the catalyst. The changer. The beginning of something huge. Like an avalanche that starts small and becomes massive, one action, if built upon, can become something unimaginable. Sometimes the success of one individual seems like one action that spirals and goes out of control. Some believe that it’s more luck than anything; and though fate or destiny plays an undeniable part in our lives, momentum is the game changer.

Written by Karen McCleve with source material from Marketing Donut

Rio

If you have been paying attention, you’re bound to have noticed there is a major event happening in the world right now; the Olympics. It happens once every four years and it’s always the talk of the town when it is broadcast worldwide.

In the 2016 Rio de Janeiro Olympics there are 206 countries and 11,000+ athletes competing. It’s a great time for the worlds’ countries, as we all band together behind our home nation and root for them to win the gold. Pride fill our hearts as we watch our heroes standing at the top of the podium, saluting our flag as our nation’s anthem is played. These athletes have worked hard for the chance to compete on the Olympic stage and have invested all of themselves in this goal — this dream.

Written by Karen McCleve

Fisherman

First impressions: the make or break, sink or swim, ride or die. Well what about the second, third, fourth, fifth and so on impression? How do we turn a good first impression to a good reputation?

Written by Karen McCleve

city We’ve all had that one high school teacher that lectured with a voice that dragged on and on and on. It was the same thing, over and over. Nothing new. How were we supposed to focus when we were bored out of our minds?

Recently, studies have shown that there are more effective ways to ensure we learn and remember the information presented to us. This is why public speaking courses emphasize making eye contact, using hand motions, adding inflections to your voice, allowing for pauses, etc. These techniques make audiences more willing to listen because the speech isn’t a consistent pattern that the brain quickly recognizes and becomes bored with.

Unless you’ve been living under a rock, we’re sure you’ve noticed the influx of people who have been talking about Pokémon. And no, don’t worry; you did not get transported back to the 1990s.

Pokémon Go is the latest mobile game craze to sweep the nation (and the world). Although it was released just a few days ago, it has already become the biggest mobile game in US history. It has even topped Tinder and Twitter’s daily users and sees more mobile engagement than Facebook.

millennial

Numbering roughly 77 million, millennials make up about one-fourth of the US population (Nielsen). To say they have a massive amount of purchasing power is a bit of an understatement. In fact, by 2018, Millennials will have the most spending power of any generation (Bazaar Voice). And in 2018 they will eclipse Boomers in spending power at $3.39 trillion (Oracle).

If you aren’t marketing with millennials in mind, you’re losing out on a lot of customers. And you’re losing out on the opportunity to rope these millennials in early and make them loyal to your brand for the rest of their lives.

Big mistake

No one’s marketing is perfect, even though we do everything in our power to try and make it that way. Although we try to market to the best of our abilities, we occasionally hit some road blocks and make some mistakes. But not to worry! Mistakes are a great way to realize what isn’t working for your brand and to help you to figure out what is.

In this blog post, we discuss five of the most common marketing mistakes multi-unit brands are making today, as well as give you advice on how to fix them.

Books

The phrase “don’t judge a book by its cover” is something we are all familiar with. It was haphazardly thrown around throughout the entirety of our childhoods to teach us not to make assumptions or judgments about another individual before we got to know their true colors.

As we got older, we may or may not have taken this lesson to heart when interacting with other people. But one thing is for sure. We definitely dropped this way of thinking when associating with the multiple brands we interact with on a daily basis.

Restaurant

To stand out from the crowd, you need to figure out inventive ways to market your restaurant. You need to go above and beyond the “average” methods of marketing, such as advertising, direct mail, email, social media, etc. While those are all effective, they aren’t the only ways. Besides, everyone is already doing them. And you want to stand out, right?

To be seen as inventive (and to bring more people into your restaurant, boosting your profits and sales) you need to make sure that you are ahead of the pack. You need to be doing things that no one else is.

local-marketing

All your marketing is important, from your multi-national campaigns to your local print fliers. We’re sure you’re aware of every aspect of your large-scale marketing campaigns, from the first brainstorming session to the last analytic report. But how in touch are you with your brand’s local marketing endeavors at the store level?

Sometimes, especially if you are a well-known brand, you can be labeled as a “faceless corporation”. This label automatically makes your marketing less trustworthy. Customers don’t feel special when receiving marketing messages from brands they perceive in this way. In their mind, the message isn’t tailored to them at all. It’s tailored towards a large, indistinguishable group of current and prospective customers.

QR Code

What if you could add interactivity to your print marketing at no extra cost? Does this sound too good to be true? Thankfully, with the help of QR codes, this dream can become a reality.

So, what is a QR code?

Basically, a QR code is a 2-dimensional code (sort of like the bar codes you see at the grocery store, but different) that can be scanned with a smart phone camera. Once scanned, the code will direct the user towards a special landing page and/or app. On this landing page and/or app the sky is the limit when it comes to your creativity! However, we recommend something personalized, interactive and/or out of the box to get your customers talking and to get them excited about your brand.

Below are a few examples of some cool applications we thought QR codes could be used for. Use them as inspiration for your next great QR-code marketing campaign!

puzzle

Stress is the worst, isn't it? As a franchise marketer, we're sure you deal with your fair share of stress on a day-by-day basis. And no one is blaming you... you have a lot on your plate!

Your main focus is creating your next great marketing campaign. However, while creating new campaigns, you also need to be in charge of managing the old ones. It's your responsibility to ensure your brand stays consistent across all your franchise locations.

Aha moment

As we’re sure you’re aware, connecting with customers today is becoming more and more challenging. Frankly, you are competing against an increasing number of other brands. And these brands are offering your prospective and current customers similar products and services, all wrapped up in a shiny bow we like to call marketing.

You want your bow to be the shiniest, don’t you? A great way to ensure your bow shines bright like a diamond is to provide the correct content for each moment of truth. In this blog post, we will focus on all four moments of truth and what marketing should be used for each.

email

It’s no secret how important email marketing is. In fact, I’m sure your store or restaurant already markets via email in some way, shape or form. But, how successful are your email marketing campaigns? Are they strategically planned and analyzed? Or are you frantically sending promotional emails out on Christmas Eve because you realized New Year’s Eve was much closer than you thought?

And, as a franchise, how are you managing your email marketing? Are all of your emails sent from corporate? Are your franchisees and store managers allowed to craft their own emails? Do they understand what separates a great email from one that inevitably lands your brand in the spam folder?

Magnifier

One of the first questions you should ask yourself when designing your marketing campaigns is: “How can I connect with my current customers?” The second question you ask should be: “How can I connect with my ideal customers?” Obviously, customer retention is more lucrative than customer acquisition. But that shouldn’t stop you from setting your sights on your ideal customers as well.

Your ideal customers can be described as the customers who will continually have a positive view of your brand, continually spend their hard earned money on your brand’s products or services (their ticket prices are usually higher than regular customers), and continually spread positive word of mouth reviews about your brand.