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The Visualogistix Blog

Informational content about the marketing, restaurant and retail industries. Newsworthy stories and ideas. Knowledgeable inputs from our team. Informative, interesting, and insightful – the Visualogistix blog.

On July 9, 2015 the FDA announced they would push back the requirement for calorie counts to appear on menus until December 1, 2016. The deadline had originally been set for December 1, 2015.

Menu Boards icon

The FDA indicated they are extending the deadline after restaurants and other retailers expressed the need for more time to put the new rules in place as well as train workers, install menus and menu boards, and develop software for more efficient and specific calorie label displays.

Currently, the law requires that calorie counts be posted on menus or menu boards at companies with 20 or more locations. The FDA has estimated the law could affect 1,640 chains around the country, with a total of 278,600 locations.

What does this mean for restaurants nationwide? More time = more creative menu options.

A few days ago, the NYC Dept. of Health voted to consider the proposal that all chain restaurants add a salt-shaker-like symbol on menus next to products that contain more than 2,300 mg of sodium. Initiatives in other areas consider warnings about high sugar content, artificial sweeteners, MSG, gluten, and GMOs. Nationally, we are just finishing the addition of calorie count to our menus.

As information requirements on menus continue to expand, we may reach the point of information overload. Like those pharmaceutical ads on TV, will we struggle to focus on the beautiful food photography while a soundtrack of risks plays in the background? (may cause…dizziness, nausea, or depression)