The Visualogistix Blog
Informational content about the marketing, restaurant and retail industries. Newsworthy stories and ideas. Knowledgeable inputs from our team. Informative, interesting, and insightful – the Visualogistix blog.
- Published: September 8, 2015
The loss of relevance for brick and mortar stores may seem like a self-fulfilling prophecy for some.
As in-store customer counts decrease due to online shopping, banking, and ordering, retailers are beginning to opt towards self-serve POS systems to reduce labor costs. Regardless of this improved technology, customers still need a reason to come in. And that reason is usually human interaction, assistance, and positive customer service experiences.
- Published: August 21, 2015
The Internet of Things (IoT) has been a buzzword as of late, and rightfully so. According to Cisco, the number of “things” currently connected to the Internet has surpassed the number of people on Earth. And that number just keeps growing.
So, what exactly are these “things” and how are they connected?
A “thing” is any object that can be assigned an IP address and can transfer data over a network. The data can be transferred via a sensor installed in or on the object or via Wi-Fi connectivity. Examples include smart phone apps that allow users to heat up their showers without leaving their beds, microchips implanted in cattle to let farmers know when they are pregnant or sick, or lift and learn technology implemented in retail stores.
- Published: August 14, 2015
According to Stephanie Miller, VP, member relations, and chief listening officer, of the Direct Marketing Association, 79% of consumers act on direct mail immediately and 40% of consumers said they tried a new business after receiving direct mail. Based on those statistics, why isn’t everyone using direct mail? Part of it is probably because of the incorrect “print is dead” assumption. Part of it is probably because e-mail can be easier to design and deliver in today’s technology-driven world. Another part (the most significant part) may be because creating a vibrant and creative direct mail piece takes time — something a lot of marketers don’t have in today’s day and age. Here are three tips guaranteed to make your direct mail pieces pop. Use this list as a reference for your next direct mail campaign to save yourself a little bit of time and get rid of those pesky creative headaches:
- Published: August 6, 2015
The digital signage revolution is here. It may seem as if every time you enter a restaurant a new digital menu board is displayed or every time you walk through the doors of a retail store a new video wall has popped up. The question on everyone’s minds is, will digital signage technology replace print signage?
Thankfully, the answer is no. In fact, when partnered together, these two visual mediums can create innovative, unique, and engaging marketing materials. Something neither print nor digital could accomplish on their own.
- Published: August 3, 2015
After much anticipation, we are proud to premiere our new promotional video, showcasing the wide range of solutions and services that Visualogistix has to offer.
The video was filmed in our Houston Production and Fulfillment Center, one of the most action-packed Visualogistix locations in the nation. The stars of the video are actual Visualogistix team members who are experts at speaking about all the ways that we can help take your marketing strategy to the next level.
- Published: July 31, 2015
The state of New York recently announced that they would raise the minimum wage for fast food workers to $15 per hour, more than a 70 percent increase from the state’s current minimum wage of $8.75 per hour. The mandate will apply to all workers in fast food restaurants that are part of a chain of 30 or more establishments.
Fast food franchisees are worried, and rightfully so.
According to EPI, 70 percent of franchisees said they would be very likely to raise their prices in response to this mandate. 85 percent said they were likely to reduce employee hours. And 45 percent said they would either be very likely or somewhat likely to close their restaurants in response to the mandate.
- Published: July 23, 2015
According to Nielson Research, digital signage is the fastest-growing marketing and communications medium in the world, second only to the Internet.
Digital signage is all around us. In the stores that we love and the restaurants we frequent. Even in the back of the cabs that we take home from the airport.
It’s worth learning about for many reasons. It’s exciting, it’s fresh, it’s new. And the possibilities of what you can do with digital signage are endless.
Here are three reasons why we love digital signage (and you should, too).
- Published: July 16, 2015
On July 9, 2015 the FDA announced they would push back the requirement for calorie counts to appear on menus until December 1, 2016. The deadline had originally been set for December 1, 2015.
The FDA indicated they are extending the deadline after restaurants and other retailers expressed the need for more time to put the new rules in place as well as train workers, install menus and menu boards, and develop software for more efficient and specific calorie label displays.
Currently, the law requires that calorie counts be posted on menus or menu boards at companies with 20 or more locations. The FDA has estimated the law could affect 1,640 chains around the country, with a total of 278,600 locations.
What does this mean for restaurants nationwide? More time = more creative menu options.
- Published: June 12, 2015
A few days ago, the NYC Dept. of Health voted to consider the proposal that all chain restaurants add a salt-shaker-like symbol on menus next to products that contain more than 2,300 mg of sodium. Initiatives in other areas consider warnings about high sugar content, artificial sweeteners, MSG, gluten, and GMOs. Nationally, we are just finishing the addition of calorie count to our menus.
As information requirements on menus continue to expand, we may reach the point of information overload. Like those pharmaceutical ads on TV, will we struggle to focus on the beautiful food photography while a soundtrack of risks plays in the background? (may cause…dizziness, nausea, or depression)