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The Visualogistix Blog

Informational content about the marketing, restaurant and retail industries. Newsworthy stories and ideas. Knowledgeable inputs from our team. Informative, interesting, and insightful – the Visualogistix blog.

The state of New York recently announced that they would raise the minimum wage for fast food workers to $15 per hour, more than a 70 percent increase from the state’s current minimum wage of $8.75 per hour. The mandate will apply to all workers in fast food restaurants that are part of a chain of 30 or more establishments.

Fast food franchisees are worried, and rightfully so.

According to EPI, 70 percent of franchisees said they would be very likely to raise their prices in response to this mandate. 85 percent said they were likely to reduce employee hours. And 45 percent said they would either be very likely or somewhat likely to close their restaurants in response to the mandate.

According to Nielson Research, digital signage is the fastest-growing marketing and communications medium in the world, second only to the Internet.

Digital signage is all around us. In the stores that we love and the restaurants we frequent. Even in the back of the cabs that we take home from the airport.

It’s worth learning about for many reasons. It’s exciting, it’s fresh, it’s new. And the possibilities of what you can do with digital signage are endless.

Here are three reasons why we love digital signage (and you should, too).

On July 9, 2015 the FDA announced they would push back the requirement for calorie counts to appear on menus until December 1, 2016. The deadline had originally been set for December 1, 2015.

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The FDA indicated they are extending the deadline after restaurants and other retailers expressed the need for more time to put the new rules in place as well as train workers, install menus and menu boards, and develop software for more efficient and specific calorie label displays.

Currently, the law requires that calorie counts be posted on menus or menu boards at companies with 20 or more locations. The FDA has estimated the law could affect 1,640 chains around the country, with a total of 278,600 locations.

What does this mean for restaurants nationwide? More time = more creative menu options.

A few days ago, the NYC Dept. of Health voted to consider the proposal that all chain restaurants add a salt-shaker-like symbol on menus next to products that contain more than 2,300 mg of sodium. Initiatives in other areas consider warnings about high sugar content, artificial sweeteners, MSG, gluten, and GMOs. Nationally, we are just finishing the addition of calorie count to our menus.

As information requirements on menus continue to expand, we may reach the point of information overload. Like those pharmaceutical ads on TV, will we struggle to focus on the beautiful food photography while a soundtrack of risks plays in the background? (may cause…dizziness, nausea, or depression)