Do you like cold calling? You must admit, it’s never been anyone’s favorite part of selling. It always feels like the first few calls fail to go anywhere until you land a few that do. With the help of social media, you can find new prospects and even be able to promote your business. It may be hard to believe, but print and social media go together like peas and carrots.
Here are a few things to consider when managing your business on social media:
Don’t Sell; Engage
There are ways to sell through social media by using ad campaigns, but the best way is through social engagement and knowledge. Social media is about connecting, networking, and getting to know your prospects. If you’re trying to sell to your followers right away, they won’t be interested in what you have to offer. For example, trying to sell to a new connection on LinkedIn or Twitter can be one of the quickest ways to lose a potential sale. You must be able to provide valuable content your followers would want to read. You can be the one with all the valuable information and use that to gain trust from your followers.
Don’t Focus So Much on Print
Most people who purchase printed materials on a regular basis are not print experts. Putting out as much information about print as possible will not necessarily get your prospects interested in you. Instead, you should focus on what matters to them. You need to create content that is interesting to your buyer persona. Sharing blogs and advice to those in that industry showing you can help them overcome business challenges that matter to them. If you focus too much on print it will appear as if you’re only trying
Know Your Customer Persona
It is impossible to attract everyone on social media. You will have greater success if you focus on marketing to your ideal customers by knowing their demographics, behavior patterns, motivations, and goals.
If you chose to use online ads, remember your customer persona. Many websites like Facebook and LinkedIn can help you specifically target users by demographics, likes/dislikes, job title and income.
Engage with your followers when they ask questions, send you a private message or even have a complaint. Letting your followers know that you are willing to respond in a conversation, lets them know you care.
According to a study by Baazarvoice, 7 out of 10 consumers change their perception of a business if they receive a response online.
You must also remember that print is not dead and it won’t be any time soon. If you try to move all of your business to online interactions, you will miss out on reaching a different audience and will risk losing business opportunities. Take advantage of both social media and print to achieve maximum reach for your business.
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