Your business card is the first piece of marketing material a person will see from you. The perfect business card should be able to reflect your business’ brand and purpose while being able to attract other business as well. A business card may seem like a glamorized piece of paper with your contact information but nothing could be further from the truth.
Imagine being at a networking event and you share your business card with a potential client or employer. They will notice the design and quality of the business card before making any choice in using your service. Per StatisticsBrain.com, “88% of business cards will be thrown away within the first week but company sales increase by 2.5%.” That’s very high for such a small and inexpensive piece of marketing.
Here are some things to keep in mind when designing your business card:
Consider Using a Graphic Designer
Depending on your business, you’ll have to decide whether you should be more creative with your business cards. A graphic designer would be able to create a unique and creative design for your business apart from a standard online template. However, this might not be your cheapest option.
Stick to Your Brand
Always make sure your business cards match everything else in your business such as your website, and other promotional materials should all be cohesive in their look. It might be okay to be off brand if it were a personal business card but not if you’re starting a new business.
Don’t Overwhelm Them with Information
Keep in mind the standard business card is 3.5” x 2”, so it can only hold so much information. You don’t want to bombard someone with every form of contact you have.
The following must always be present:
- Business name/logo
- First and Last name
- Job title
- Phone number
- Email address
Other things to consider, but not always necessary include social media accounts, your picture, and a QR code.
Make it Memorable
Let your business card speak for itself. It’s great to keep your business cards simple depending on your line of work but it is always encouraged to get creative and set yourself apart from a potential stack of business cards.
If you own a reoccurring business such as cleaning service, landscaping, dog sitting, tailoring, etc. you might consider having magnetic business cards. One that clients can stick to a fridge and always remember your services. You can even give your cards a different purpose by adding discount codes on the back or adding a map to help those find your business location. Don’t be afraid to give it that wow factor by adding raised print, metallic finish, embossing or stamping. The options for making your business cards unique are endless!
But if Simple Is More Your Style…
Use good quality paper when printing business cards with a lot of white space. The eyes will be directed straight to the information on the card and the reader will feel the texture. If you’re not willing to spend money on design, then investing in a sturdy card stock would be best. Per a survey done by Statistics Brain, “72% of people would judge a company by the quality of their business card.” Researching the best type of paper such as matte or luster paper, could make a big difference.
Thank you for reading this week’s Visualogistix blog, contact us today!