Written by Ivania Garcia

Marketing can be expensive but referral marketing is one of the cheapest and most effective ways to connect with consumers. Referral marketing is a way build trust with new consumers of all ages. It only makes sense to incorporate referrals to any business plan seeing as we already take suggestions from friends and family on anything from TV show suggestions to places to visit.

Everyone messes up once in a while. Even the best, most responsible marketers get it wrong on occasion. When that happens, you have an excellent opportunity to boost sales and cement customer relationships. How? With a simple, personalized letter of apology.

How often have you seen a slick direct mail piece—well written, with great graphics and a compelling call to action—but wondered, “What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. One of these can be the actual goal of the piece.

Written by Ivania Garcia

How can you motivate your employees but still hold them accountable? How can we get employees to work hard and help your business grow? Luckily, you don’t need a lot of resources to get your staff to work as efficiently as possible.

You may be doing some of these tips already or maybe not. It takes little effort to motivate your employees, you’ll be surprised by how easy this can be.

Written by Ivania Garcia

Many business owners today believe that local store marketing is not important. We now live in a digital world and local businesses are putting more time towards online marketing or hiring outside help. Solely relying on digital marketing can hurt businesses by not connecting with the community and wasting money by receiving little results. Don’t get me wrong, digital marketing is needed but knowing the importance of connecting with consumers within a five-mile radius is needed.

You crafted a beautiful email, double checked spelling and even came up with the perfect subject line only to have a below average open and click-through rate. We've all been there.

Want to improve your email marketing for 2018? Here are three tips you'll want to keep in mind.

1. Know (we mean really know) your audience.

We’re not just talking about knowing what they buy. We’re talking about how they like you to communicate.

For example, younger audiences don’t like the hard sell. It’s important to communicate your value, but the hard sell will turn them off. Younger audiences also tend to be more responsive to user-generated images than to professional photo shoots. They also tend to be more responsive to peer comments and reviews than to company-generated content.

Written by Ivania Garcia

Maybe you’re a startup that needs a little bit of help around the office but you don’t have the budget to hire a full-time employee. Maybe you’re a company that wants to mentor and train future professionals. Whatever your case may be, you’ve thought about hiring an intern. This year, many companies will benefit from having an internship program whether it be paid or unpaid positions.

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?

According to InfoTrends, consumers respond strongly to personalized mail. In fact, the research firm found that 84% of consumers said personalization made them “much more likely” or “somewhat more likely” to open mail. Even so, InfoTrends also found that marketers are not always taking advantage of the opportunity. It found that these same consumers “rarely” or “infrequently” receive personalized mail.

Written by Ivania Garcia

It’s great to be active online and engage with your audience but there’s so little you can do and you still have to compete with other brands for the same digital space. When creating your marketing strategy, you can’t forget the more traditional forms of advertising. The first glance at a company logo or marketing materials make all the difference and you shouldn’t just focus on an online presence.

Here are a few print statistics that will make you revaluate your marketing plan.

Written by Ivania Garcia

It’s never too late to try something new but what a better time to try then in the New Year? Wither you’ve failed to keep last year’s resolutions or you’re looking to add new ones, there’s always room for improvement. Ever hear of the phrase ‘new year, new me’?

Here are some new year resolutions that are easy to keep and can make a big difference:

Written by Ivania Garcia

It’s hard to stay motivated or focused when you know the holidays are here and 2017 is coming to an end. You can feel a shift in the air from people demanding more from you or those slow unanswered emails. People have mentally checked out, started planning trips, worried about gift shopping and counting down the days for their holiday break.

Don’t let the festivities bring you down at work, things need to get done or maybe you just need more to do. Here are a few ways you can stay motivated and help you find that holiday work-life balance.

Written by Ivania Garcia

Real estate professionals are constantly being presented with a lot of advice on how to market their business. You always hear about how to be more active online from social media advertising to blogging but most will usually get lost in the online noise already being pushed to consumers. One of the biggest and most effective platforms for real estate is print marketing.

You can have the most Facebook followers or thousands of email subscribers but if you don’t make the right decisions for print marketing, you won’t see very many results. Luckily, there are a few easy ways to master print marketing.

Written by Ivania Garcia

When you decide to go into business, you have several choices. Should you start your own business or purchase a franchise? Today, many companies make it easier than ever to purchase a franchise and to assist you in being successful. According to Entrepreneur Magazine, success rates for franchises are greater than 90%, making it the lowest failure rate of any business. How can anyone not be convinced by that alone?

Written by Ivania Garcia

Do you like cold calling? You must admit, it’s never been anyone’s favorite part of selling. It always feels like the first few calls fail to go anywhere until you land a few that do. With the help of social media, you can find new prospects and even be able to promote your business. It may be hard to believe, but print and social media go together like peas and carrots.

Here are a few things to consider when managing your business on social media:

Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged. You must create The solution? Make your printed pieces faster and easier to read. Here are five ways to freshen things up and make your printed pieces “sticky."

Written by Ivania Garcia

Many franchises struggle with having to keep up with marketing requests while still needing to be on brand and following company guidelines. A marketing portal is a powerful management tool where your employees can log in to access any company marketing piece they need. Do you have a sales rep with outdated brochures or a marketing employee needing printed materials for an event next week? Marketing portals give you the power to order or customize any company-approved marketing material at any quantity requested.

Wondering whether your franchise could use this magical portal? Here are the top four benefits:

Millennials

Written by Ivania Garcia

The millennial generation, born between 1980-2000, make up a large portion of the population at about 80 million members. By 2020, millennials are projected to cumulative $1.4 trillion in spending power and it’s now more important than ever to market to them.

Written by Ivania Garcia

When creating your marketing plan, you think about how to attract customers to your business, whether it’s through online advertising or through your business storefront. Once your customers have discovered your business, what are they experiencing, and are they coming back?

It’s easy to forget something as small as customer service, but this is a major aspect of every business, and many can’t hide from things such as online reviews or a bad reputation.

Your marketing plan continues with customer service, and here’s what that includes…

Written by Ivania Garcia

The Pumpkin Spice Latte is more than just a seasonal fad, it’s become an iconic drink that most can only receive during the fall season. The marketing strategy used to promote this drink has been widely successful and Starbucks benefits from it every year. Since its first debut in 2003, major companies have created their own copies of this popular drink such as McDonald’s and Dunkin Donuts. Many more have even gone as far as creating pumpkin spice cookie dough, ice cream, cereal, candy and even skin care products.

Here are some marketing tips you can learn from the #PSL phenomenon:

Written by Ivania Gracia

Back to school

Back to school is here, but are you ready? This time of year isn’t just for kids, but for teachers, principals and PTA leaders to have all the items they need to properly inform students and parents. Here are some great ideas for faculty and staff to have on their back to school to-do lists: