Product Strategy

When starting your new business, you wonder what you should invest your money on to promote your business. The phrase “you have to spend money to make money” becomes very real when deciding your promotional products. Picking an item with your logo goes a long way in promoting your brand and it’s something you must consider when deciding your marketing budget.

Even in a web obsessed society, investing in promotion products helps your customer’s recognition and positive view of your brand. Per a study done by the Promotional Products Association International, “85% of consumers do business with the advertiser after receiving a promotional product.” Even 90.4% of consumers can recall the business and promo item they have received in the last two years.

Here are the top five promo items that will work for your business:


Arguably the most popular of all promotional items and most successful. T-shirts are walking advertisements that are necessary for every company to have. A good quality shirt can go a long way with consumers. Additionally, having a good design or graphic on your t-shirt printed on a high-quality tee will have your consumers wearing them for a longer period of time.


Pens have the ability to reach consumers in large numbers. Having your logo and website on a pen will continue reminding the user of your business as they use the pen for everyday activities. Pens are also the most affordable costing as low as $0.001 per impression. Pens have a longer life span while reaching many demographics making it an ideal promotional product.


Any marketer will tell you promotion marketing gifts do their job to enhance one’s business and visibility. Calendars have been a longtime favorite gift for its affordability and universal appeal. No matter what industry you’re targeting, calendars are used in very home and office. Putting your business info on a calendar can increase how many times a consumer has seen your advertisement increasing the likelihood of recommending your business.


Everyone uses cups, mugs and water bottles for everyday use and making these items a hit at any event. When consumers have a need for an everyday item, they will keep it longer so having your logo on it is an added bonus. According to a Promotional Products Association International study, 58% of consumers are more likely to keep an item for at least one year or longer than four years. Whether it’s a cup on the beach, a mug in your office, or a water bottle at the gym; drinkware will always be needed and a top promo item.

Tote bags

Some of the most cost effective promo items are tote bags. They are low cost, popular amongst consumers, and are very practical. Tote bags can be used to carry groceries, hold laundry, and even store things. At 5,983, bags generate more impressions than any other promotional item in the U.S. Branded bags are most popular among women ranging at 36% and still popular among men at 24% among men per a study done by the Advertising Specialty Institute.

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