With the first day of Spring just around the corner, that means more than just warm weather and blooming flowers. This is the perfect time of year to reevaluate your marketing strategies from the beginning of the new year. Giving your business a fresh perspective will allow your marketing strategy to bloom not just during spring, but year round. With the term “spring cleaning” being very popular during this next month, why limit your spring cleaning efforts to just your office space and house? Here are a few suggestions on how to “clean up” your marketing strategies.
Clean Up Your Website
This is a time to “spring clean” your company website. Do you have old, outdated information? Or does your company just need to revamp their website? This is a common mistake for most companies; they believe their website will always be relevant and up to date. In reality, your company probably needs new content, updated information, and fresh new imagery. Look at your website through your clients’ eyes; this way, you’ll have a fresh perspective.
Are Your Goals Still on Track?
Have you seen any progress with the marketing goals you set at the beginning of 2017? It may only be two months into the new year, but this is the time to make sure your long term goals are obtainable and set new short term goals for your team to meet. The important thing to remember is to not let your goals slip. As you and your company get busier, your marketing goals might take the back seat to other projects. Don’t let that happen!
Social Media Presence
Is your business known on social media? Is that where most of your clients/customers interact? If so, it is very important that your business is up to date on the latest social media trends. If your company has an active social media following, make sure to “spring clean” the accounts you follow. This is important to keep up with every so often so you can weed out the old accounts you follow and update your following with new accounts.
All this should be a no-brainer, but before it gets too far into the new year, remember to declutter your marketing efforts. Make sure all your content is up to date, your social media presence is known, stick to your goals, and try new and exciting marketing strategies. Spring cleaning isn’t just about cleaning out; it’s also about getting rid of the old and being comfortable with the new. This is the time to switch things up! For example, try a new task management software like Asana, Trello, or Taskworld. The sky is the limit this spring!
Happy Spring cleaning, and thanks for reading this week’s Visualogistix blog! Contact us today!