It seems like in this new age of technology every company is trying to reach the same finish line, which is effectively communicating with their target audience. Have you ever wondered, “Am I actually reaching the people I want to?” or “Does anyone actually look at our website or social media accounts?”. If you have ever wondered about these questions, then I’m sure you’re with the other 90% of companies who are thinking the same thing. There are many different ways to target your audience, but it’s correctly engaging with your audience that truly matters. They may look at your website, social media accounts, or blog, but are they truly being engaged by them.

Knowing Your Audience

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One of the oldest precepts for marketers is to know your audience. That way, you can tailor your content for the specific audience you’re trying to reach. For example, if you’re a company that sells baby products, you would tailor your content to be directed toward men and women ages 20-40. The more specific the product, the better you can gauge your target audience. The best thing you can do is to find your target audience, then invest your time, money, and energy into your niche audience. The biggest mistake you can make is trying to appeal to everyone.

Here are a few things to think about when identifying your target audience:


  • Gender
  • Age
  • Job
  • Location

Psychological Traits

  • Personality
  • Values
  • Attitudes
  • Interests
  • Lifestyles

Find The Best Medium

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Social media is the newest and best way to reach people. Once you target your audience you then should target which channels best reach your audience. Each medium is built differently so you must identify which will work best for your business.

  • Facebook – “Facebook is the biggest social network on the Web, both in terms of name recognition ad the total number of users. With more than 1.55 billion active users, Facebook is a great medium for connecting people from all over the world with your business. And Facebook is not only the biggest network, but it’s arguably the most versatile one.” Facebook is also a friend and family oriented network that allows businesses to create their own page. Your business can also post pictures, videos, and online content with people that like your page. Facebook also offers advertising options so that your business can reach your target audience.
  • Twitter – “With Twitter, you can share short (140 or fewer characters) text updates, along with videos, images, links, polls and more. You can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly connect with people all around the world. Because of its wide reach, Twitter is not only a great way to market your business but also an effective channel for handling customer service.” Twitter also allows you to retweet and favorite different users content which may bring attention to your page. Adding #hashtags to the end of your tweets also boots posts and increases followers. For further information, check out this article on Twitter For Business.
  • LinkedIn – “This is a professional business and career network that allow businesses to create their own page and promote their online content like blog posts and infographics. They have advertising tools to promote people, groups, and companies. They even have the option of sending sponsored private messages to lead prospects.”
  • Instagram – “This is a mobile picture network where businesses should be very visually appealing if you are going to be present on Instagram. Instagram allows your business to post pictures, #hashtags, and tag different people related to your posts. “If you want to succeed with Instagram, it’s important that the person running your account has a good eye for detail and has at least basic photography skills, so that the photos and videos posted to your account are high-quality. And don’t be discouraged if your industry is underrepresented on Instagram; if you can find the right hashtags to latch onto and can post intriguing photos, you will most likely make it work.”

Gauge Your Growth

Now that you know your target audience and which channels to reach them on this is when you measure whether or not your content has reached thus audience. First, you must listen to your audience. This means tracking your target audience’s comments, reviews, social media activity, and email subscriptions. It is very important that you know as much about your audience so that you can successfully create targeted content. Next, is to test different types of content like using videos, pictures, and blog posts to see what is working best for your target audience. Finally, track your likes, shares, retweets, and conversations. By checking your analytics you can accurately determine what is successful.

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