Are you in a rut trying to design your logo? It's commonly assumed that, when choosing a logo design, you must focus all your attention on the colors, but that couldn’t be further from the truth. While the color of your logo is important, there are other forms of design that should be equally considered. A logo refers to a symbol that is created for the purpose of being identifiable. It is always important to remember that your logo should act as a visual word which will make it easy for people to identify your business. This article will cover different aspects that should be considered when designing your logo.
It can often be confusing what colors to choose for your logo. You want it to stand-out, have meaning, and convey what your brand does. It is also safe to say that simplicity is crucial when it comes to picking a color. There are so many different opinions about what certain colors mean when choosing a logo. Here are the most common interpretations people give to colors in western countries.
- Black: Power, sophistication, mystery, and death
- White: Hope, simplicity, cleanliness, goodness, and purity
- Red: Love, passion, romance, danger, and energy
- Yellow: Intellect, friendliness, warmth, caution, and cowardice
- Blue: Peace, sincerity, confidence, integrity, and tranquility
- Grey: Authority, maturity, security, and stability
- Green: Life, growth, nature, money, and freshness
- Orange: Innovation, creativity, thinking, and ideas
- Purple: Royalty, luxury, wisdom, and dignity
- Pink: Gentleness, floral, softness, and tranquility
Shape plays such an important aspect in designing your logo. Identifying shapes is how we remember and identify things. When you’re designing your logo the point is to have people recognize it, right? If shapes are how we first learned to recognize things, then this means that the shape of your logo is everything. Shape can make or break your logo. It is important to remember to keep it simple, appropriate, and relevant. Below are different logo shapes that send out distinct messages.
- Circles, ovals, and ellipses: “tend to project a positive emotional message. Using a circle in a logo can suggest community, friendship, love, relationships and unity. Rings have an implication of marriage and partnership, suggesting stability and endurance. Curves on any sort tend to be viewed as feminine in nature.”
- Squares and triangles: “suggest stability in more practical terms and can also be used to imply balance.”
- Vertical lines are associated with masculinity, strength and aggression.
- Horizontal lines suggest community, tranquility and calm.
You must also think about how people might interpret your logo compared to how you interpret the meaning of your logo. It would be wise to get some outside perspective to let you know what they think your logo means. This way it ensures that your audience is also perceiving your logo the way you intend it to be perceived.
An important aspect to consider when designing your logo is remembering that it will need to be transferable across a range of mediums. For example, what may look good on printed products such as business cards, T-shirts, and brochures may not look good on websites or other forms of technology.
Use negative space in your logo. This always appeals to the audience and gives the impression you really took the time and effort to create something more with your logo. It is crucial that you use both your positive space and negative space effectively.
Here is a good example of using negative space: The arrow within the E and X of FedEx symbolizes speed and precision, which works perfectly for a delivery services company.
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