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Everything has a base; skyscrapers that kiss the clouds are made with the strongest, enduring but flexible materials. The weight and work that takes place above is only possible because of the under-structure, as it is with a company. “You build a great company by building great people. There is no other way” (Collins).

The framework of every business is the people, “(c)ompanies don’t usually fail because they lack strategy or execution; they fail because they’re lousy with their people” (Conrad). Don’t be a failure, build the company you want, by building the people you have.


Invest time in assuring the right people are there. Common advice given to those hiring new employees is: Hire for character; train for skill. Skill, knowledge and procedures can be learned, personality and morals (for the most part) are set. Invest in those that give back- those that come to the situation offering solutions and questioning the processes to define and clarify. Positivity, optimism and a willingness to think creatively to solve a problem are noteworthy attributes to search for. Dismissive and pessimistic attitudes don’t help anything. A farmer wouldn’t buy a sick cow, not because they don’t want to help but because of one piece of business advice- don’t invest in what won’t give return.

Invest in your people, give them opportunity to acquire the tools they need to succeed. Make sure your employees have received proper training and information, and have a clear understanding of what is expected of them.


You build the company you want by starting from the bottom- and that’s your people. People are the roots. By the process of building support and strength within, the company grows with it. A company without people is a name and a logo.

Typically, 8-10 hours a day, 40-50 hours a week is spent at work. Roughly one third of your time is spent at work, with your coworkers. Some you may love seeing that often, others maybe not so much. That being said, the work environment and its’ correlation to having a successful team is an aspect too often overlooked. Customer service is important but what about employee service? Stress the importance of helping out team members, because they’re all working to the same goal, make the team and company successful.

Treat your employees and co-workers right. Give credit where credit is due. Have work parties to let them know that you value their work and appreciate them.


As said in little kid shows; “What’s gonna work? Team work.” In 1970, when the astronauts on Apollo 13 called in saying “Houston, we have a problem”, what if the individuals didn’t trust each other’s’ judgement? What if they did call for help but the team down on earth decided not to respond because the one in charge of answering their calls remembered ‘that one astronaut didn’t clean up the break room after himself so I’m gonna show him and not answer his phone call this time’. Or ‘I don’t think they really know what they’re talking about’ or ‘they’re dumber than a rock, they can’t execute what we’re going to tell them so forget it’. Trust within a team or work environment is absolutely critical. When an issue arises, anyone involved should be included. More heads can come up with different ways to solve the problem than just the one or two you came up with on your own.

Trust that your training has prepared them to give credible judgement and opinions, and believe in each other.

Austin McGhie has said, “Truly great brands are built from the inside out”. Strong, but flexible people should be the foundation built upon. When hardworking individuals are given the tools to succeed, no obstacle is too great to overcome. Content and ideas are important, and so is being productive and efficient. But “the greatest leaders don’t focus on success; they focus on taking care of their people” (Collins). Invest, build and trust your people- success will come.

Collins, Jim. (2016). Opportunity Beckons. Multi-Unit Franchisee, lll, 63-64.
Conrad, Jason. (2016). People Power. Multi-Unit Franchisee, lll, 73.